Why Are Individuals Shopping for Extra Jewellery Than Ever?

Jewellery is having a second. From blockchain-certified earrings to platinum’s gradual return in China, and from girls reshaping the engagement ring market to the Bridgerton impact on antique-inspired gems, it is clear: jewellery is again within the highlight.
On this weblog, I am sharing what’s taking place within the jewellery world this week. It is for professionals, collectors, and anybody who merely loves jewellery.

Geneva-based designer Suzanne Syz is investing closely in blockchain. Each one in all her 1,001 items is now licensed with a digital passport.

This tech was reserved for choose collections at larger homes like Cartier or Chopard. However Syz is providing full transparency for every little thing she makes, and that is new.

In partnership with Origyn, a Swiss tech basis, she’s giving every jewel a digital certificates. The certificates contains biometric information, possession historical past, and media information. If the jewel is resold or stolen, that info goes with it.

It is a sensible method to protect each worth and story. It additionally builds belief with patrons who care about the place one thing comes from. And it tells us one thing larger. That digital storytelling and transparency are shaping how we worth magnificence. 

Whereas luxurious style and purses are slowing down, jewellery is holding sturdy. In accordance with Citigroup, U.S. jewellery gross sales grew 10.1% in Might 2025.

That is massive.

Individuals are searching for emotional and tangible worth. They’re noticing that whereas purse costs shot up 30–40%, high quality jewellery remained comparatively steady. A model like Cartier raised its costs barely, and other people responded by shopping for extra. 

Citi’s Thomas Chauvet defined it effectively: When somebody has 3,000 {dollars} to spend, they usually choose one thing valuable and lasting, with emotional worth—one thing they’ll put on for years or move on. In different phrases, jewellery feels extra like a treasure than a development. 

Behind the scenes, Chinese language producers are stockpiling platinum. Costs have jumped. But finish clients nonetheless appear to choose gold.

Refiner Johnson Matthey experiences that client demand stays muted. So, whereas factories are filling their vaults, it isn’t but translating into gross sales. That mismatch might result in overstock or a shift in how platinum is positioned and promoted.

Should you’re in manufacturing or sourcing, control this. It could have an effect on how a lot platinum will make it to market, and at what value. Extra on this on: Bloomberg Information

When Nicole Wegman went purchasing for an engagement ring, she left overwhelmed. The expertise felt outdated, pushy, and disconnected.

So she constructed her personal firm: Ring Concierge.

She began from her condominium with simply 2,000 {dollars}, bootstrapped the whole factor, and turned it into a jewellery enterprise that now has areas throughout the U.S.

Her thought? Make the method clear. Make it woman-friendly. Communicate to a brand new technology of patrons. What I like about her story is that it reveals how a lot area stays in our business for contemporary concepts, considerate experiences, and a softer strategy.

Not every little thing must be polished to perfection. Typically, it simply must really feel actual.

Wegman is becoming a member of the panel at Newsweek’s Ladies’s International Impression Discussion board on August 5, 2025, hosted at their headquarters in One World Commerce Heart, New York Metropolis.
The occasion brings collectively senior feminine leaders and rising expertise from throughout industries to change concepts on management, innovation, and the way they’re paving the best way for extra girls to reach enterprise. 

Sure. Even with slower progress general, U.S. jewellery gross sales rose once more in Might.

They don’t seem to be exploding like they did in late 2024, however they are not fading both. The newest figures have been revised upwards. Might noticed a 2.8% rise, and April’s numbers have been extra substantial than first reported.

What does that inform us?

That individuals are nonetheless shopping for jewellery. Nonetheless gifting it. Nonetheless gathering it. Even when the financial system feels unsure. That type of regular progress, gradual and significant, is usually how essentially the most stunning issues survive. Supply: Idex On-line

Let’s discuss Bridgerton.

Kastur Jewels, a small London model with deep roots in Indian and Kenyan heritage, noticed its items worn by the Sharma sisters within the present.

That second introduced international visibility. But it surely wasn’t random. The founder, Rajvi Vora, designs jewellery steeped in historical past and that means. She works with artisans in Jaipur and Nairobi who nonetheless use historical strategies. Some hint their roots again to royal courts.

The items could look easy on display screen, however carry generations of expertise.

So, when a Netflix present features a piece like that, it isn’t only a costume. It is storytelling, and it resonates. Full story on Shondaland.