Iimpro jewelry market launches in UK

Iimpro, a jewellery-focused social commerce platform, has launched, aiming to make video-led buying simpler for manufacturers, influencers and prospects.

Based by business figures Steven Milne and Davis Fang, the service combines live-streaming, brief movies and built-in e-commerce in a single app. 

Launched in June 2025, Iimpro permits designer-makers and established manufacturers to promote on to prospects by way of recorded clips, stay demonstrations and ambassador partnerships.

The platform targets the fast-growing social commerce market, which is dominated by generalist operators comparable to TikTok Store. 

Moreover, Distributors can combine Iimpro with Shopify, add video overlays, and use each studio-produced and casual mobile-shot clips.

Iimpro positions itself as a specialist different, citing “sooner buying and better belief” in a devoted jewellery-only surroundings.

Early adopters embrace British manufacturers Lucy Quartermaine, Lynora London and Tomm Jewelry. The platform has additionally secured backing from TV buying channel TJC.

Milne, who has greater than 20 years’ expertise in tv buying channels, stated: “Driving gross sales via storytelling is central to iimpro’s mission. We need to carry that trusted, human-driven expertise into the world of app-based buying.

“Movies may be polished or have extra natural moments. The necessary factor to us is that customers can hear the true tales behind creations and really feel a part of a real dialog.”

Fang, whose background is in broadcast manufacturing and social media technique, said that the platform was designed to hyperlink distributors and influencers instantly. 

He added: “Ambassadors can earn fee on gross sales, distributors have easy accessibility to expertise, and shoppers can store rapidly and confidently.”

Jewelry model Lucy Quartermaine concluded: “The platform has opened a recent strategy to join with prospects via short-form video. It lets us showcase the craft, the power and the which means behind every design whereas reaching new audiences.”