Kouree launches collab assortment with entrepreneur Sharmadean Reid

Kouree has introduced it’s launching a group in partnership with entrepreneur and gender equality advocate Sharmadean Reid, based mostly round a attraction that represents “change resilience and power by life’s defining moments”.

The hourglass attraction is a part of the demi-fine jewelry model’s broader Life Classes Assortment and Sisterhood marketing campaign.

It comes as each a necklace pendant and a set attraction bracelet, with designs accessible in both sterling silver or gold vermeil. The pendant is priced from £110 in silver and £120 in gold, with chains accessible individually at £55-60. The fastened attraction bracelet is priced at £130 in silver and £140 in gold. 

The again of the attraction is engraved with ‘This Too Shall Go’, which the model mentioned serves as a reminder that each life chapter “modifications form with time”.

Kouree mentioned the attraction is impressed by the symbolism of the hourglass form, which it added is “common marker of time passing, internal transformation and life’s pure cycles”. It mentioned the piece illustrates that nothing is everlasting.

Kouree was based in August 2025, debuting with the Life Classes assortment consisting of  nine charms, every crafted from 925 sterling silver with a 14k gold vermeil end, designed as wearable affirmations “impressed by common truths and real-life reflections”. Every attraction featured Kouree signature refined sq. form.

Sharmadean Reid is an entrepreneur and founding father of The Stack World, a web-based platform working to extend the worldwide GDP of the ladies’s economic system, and the newly launched luxurious, fine-fragrance bathtub and physique model 39BC.