Alexandria launches debut males’s high-end assortment

Alexandria, a brand new London-based males’s excessive jewelry model, has launched with a group of 18k gold rings influenced by historic leaders together with Alexander the Nice, Julius Caesar and Genghis Khan. The corporate, based by Ryan Bernell, goals to supply what it describes as a extra distinctly masculine method to advantageous jewelry.

Bernell stated the enterprise adopted a decade-long seek for designs that balanced craft and a stronger aesthetic. He stated: “I spent greater than a decade searching for jewelry that was each lovely and really masculine, and it merely didn’t exist.”

The debut vary contains three rings. Khan’s Dominion options an 18k gold horseman motif set with nephrite jade sourced from Siberia or kiln-fired guilloché enamel. Face of Rome presents a reduction portrait of Julius Caesar in opposition to deep pink enamel, flanked by two rubies. Alexander the Nice features a carved white agate cameo influenced by historic Greek drachms, with smaller cameos of Zeus and Bucephalus.

Alexandria stated future releases would come with pendants, necklaces and objets d’artwork. All items are constructed from strong 18k gold with pure gems chosen for color and high quality. The designs incorporate strategies comparable to guilloché engine-turning and grand feu enamel and are hallmarked by the Goldsmiths’ Firm Assay Workplace in London. Objects are produced to order by workshops within the UK and Europe with lead occasions of between three and 10 weeks.

The corporate gives personal UK viewings, bespoke commissions and customized variations on present items. Commissions are equipped with insured worldwide supply.

Bernell stated Alexandria goals to increase the vary of luxurious merchandise accessible to males past watches and cufflinks. He stated the model seeks shoppers who worth craft-led items made in restricted volumes and supposed to be stored long-term.

Alexandria is exploring partnerships with retailers and private-client advisers and can start personal viewings by appointment from December 2025.