Astrid and Miyu opens seasonal pop-up present store on South Molton Road

Astrid and Miyu has opened a brief retail house on South Molton Road for the Christmas buying and selling interval, providing a seasonal vary and unique merchandise for the model’s peak gifting months.

The pop-up varieties a part of the jewelry model’s wider plan to create experience-led retail codecs.

The shop features a gift-wrapping space and a design scheme that includes deep crimson tones meant to distinguish the location from the model’s everlasting places. 

Astrid and Miyu stated the house has been developed across the theme of gifting and buyer expertise.

Alongside its jewelry assortment, the location will supply limited-edition merchandise together with branded video games and merchandise comparable to cotton caps, tote baggage and socks designed for the festive season. These ranges are unique to the pop-up.

Astrid and Miyu stated the shop will function via December with occasions scheduled within the lead-up to Christmas Eve. The corporate added that additional retail initiatives are deliberate for 2026.

Amy Whittingham, head of retail design and initiatives, stated: “Centred across the expertise of gifting, The Present Store has been designed as a singular model expertise, an area that celebrates creativity, connection and the enjoyment of constructing reminiscences.”