Astrid and Miyu to open first Northern Eire retailer in Victoria Sq.

Astrid and Miyu is to open its first retailer in Northern Eire at Victoria Sq. in Belfast, taking an 1,800 sq ft unit on the procuring centre.

The modern jewelry model is the second retailer to launch within the complicated this yr, following the arrival of Bershka earlier in 2025.

Area NK can also be relocating its Belfast outlet into Victoria Sq., the place it’s making a 3,500 sq ft boutique on the decrease floor degree. The brand new retailer will sit alongside Reiss, All Saints and Astrid and Miyu.

Russell Banham, UK head at Commerz Actual, asset supervisor of Victoria Sq., stated: “Astrid and Miyu choosing Victoria Sq. for its debut and Area NK relocating into the centre are very sturdy endorsements. As with the signing of Bershka earlier within the yr, they spotlight how necessary our asset is for manufacturers, whether or not they’re taking these first steps in a brand new market or are established operators in search of the easiest area Belfast has to supply.”

Connie Nam, founder, added: “At Astrid and Miyu, being leaders within the experiential area is not only a objective, it’s a core a part of who we’re as a model. We take immense delight in creating immersive, memorable in-store experiences that transcend conventional retail.”

The openings come as Victoria Sq. continues to draw new tenants. Bershka lately signed for a 17,500 sq ft flagship unit on the higher floor flooring, whereas Pull and Bear has relocated to a retailer 3 times the dimensions of its former outlet. Loake has additionally opened a 1,032 sq ft area and Lego launched a retailer final week.

Victoria Sq. is managed by Lambert Smith Hampton’s Belfast workplace, with Lambert Smith Hampton and Savills performing as joint letting brokers.