Beaverbrooks invests £1.6m in Bracknell retailer refurb

Household-owned nationwide diamond, jewelry and watch retailer Beaverbrooks has made a £1.6m funding within the full refurbishment and enlargement of its Bracknell retailer, doubling its dimension and elevating it as a vacation spot for luxurious and Swiss watches.
Following the funding, the newly refitted retailer, situated on The Avenue, reopened on 6 September 2024.
The expanded 956 sq. ft. shop-in-shop areas will now function a wider choice of luxurious watch manufacturers, together with new additions Omega, Breitling, Tudor, Zenith and Bremont, alongside the famend Tag Heuer.
It presents consumers throughout Bracknell and Berkshire entry to an array of the “most anticipated” luxurious watch launches and heritage items.
The brand new retailer additionally features a new devoted open-plan diamond room within the centre of the area, a primary for the model.
The function has been specifically designed to “improve” buyer expertise, with intimate session areas the place Beaverbrooks’ staff of consultants will help clients with their engagement and marriage ceremony ring purchases.
Boasting 88 shops, together with 20 devoted luxurious mono-brand watch boutiques throughout the UK, the nationwide jeweller has continued to broaden its luxurious providing over current months.
Anna Blackburn, managing director at Beaverbrooks, mentioned: “This funding into the way forward for Beaverbrooks and Bracknell may be very thrilling for us. The Bracknell retailer marks our third refit of the yr, with an extra three deliberate earlier than Christmas. We’re regularly investing the place there’s alternative and driving worth for the enterprise to safeguard the way forward for the corporate.
“We’re happy to proceed to place our Bracknell retailer as a vacation spot for luxurious and Swiss watches, notably with the enlargement of our shop-in-shop areas. This may see iconic manufacturers Omega, Breitling, Tudor, Zenith and Bremont becoming a member of our current Tag Heuer providing.”
She added: “We’re assured the refurbished retailer will likely be widespread with clients – each new and returning – and we stay up for persevering with to offer distinctive ranges of customer support whereas showcasing our experience and keenness for luxurious watches, nice jewelry and diamonds.”
Roxanne Wooden, retailer supervisor at Beaverbrooks Bracknell, mentioned: “We will’t wait to unveil our stunning diamond collections in our luxurious open-plan diamond showroom, which is a primary for Beaverbrooks. Our location is an integral a part of the native buying expertise, and we’re proud to be Bracknell’s vacation spot for luxurious watches.”