Bonhams appoints ex-De Beers London CEO as new CCO

Bonhams has appointed former De Beers London CEO Celine Assimon as its new chief business officer.

With a profession in luxurious and wonderful jewelry, Assimon brings greater than 20 years of expertise main business technique, shopper engagement, and model growth throughout world markets.

As CEO of De Beers London, she led a significant model transformation, expanded worldwide retail presence, and applied customer-centric methods.

Beforehand she was additionally CEO of De Beers Forevermark, CEO of De Grisogono, and held senior management roles at Richemont and Louis Vuitton, together with worldwide director of Excessive Jewelry and Distinctive items at Piaget.

Moreover, Assimon is an authorized diamond graduate from the GIA.

In her new position at Bonhams, she will likely be primarily based in London and oversee world business technique and drive shopper expertise throughout all enterprise areas.

She can even be accountable for aligning the corporate’s business imaginative and prescient with its increasing world platform, making certain “constant progress and innovation throughout Bonhams’ numerous portfolio of classes”.

Assimon stated: “I’m thrilled to affix Bonhams at such a dynamic level in its evolution. With its distinctive heritage and forward-looking imaginative and prescient, Bonhams is uniquely positioned within the public sale world. I stay up for contributing to its continued world progress and success.”

Chabi Nouri, International CEO, Bonhams, added: “We’re delighted to welcome Celine Assimon to Bonhams. She brings a robust mix of business experience, management, and a deep understanding of the luxurious market. Her appointment reinforces our dedication to strengthening shopper relationships and enhancing Bonhams’ world business capabilities.”