Graff unveils new Tilda’s Bow assortment

Graff has launched its newest marketing campaign for the Tilda’s Bow assortment, that includes diamond necklaces, earrings, bracelets, rings, and timepieces. 

The brand new designs embody a white gold suite embellished with over 22 carats of diamonds.

The bow silhouette has featured within the model’s designs for greater than 50 years, and the gathering options varied sculptural varieties, together with layered loops and complex knots set with pear-shaped and baguette-cut stones. 

A excessive jewelry suite within the assortment incorporates oval fancy intense yellow diamonds contrasted with greater than 560 white diamonds.

The marketing campaign, which was shot by Liz Collins in London and options fashions Rosalieke Fuchs and Xinyue Guo, launched throughout the model’s channels on 16 February 2026.

Based by Laurence Graff in 1960, the corporate continues to function as a household enterprise underneath the management of chief government Francois Graff. 

The London-based home operates greater than 70 shops globally. Its historical past consists of the chopping and sharpening of notable stones such because the 302.37 carat Graff Lesedi La Rona and the Graff Venus.

Anne-Eva Geffroy, design director, stated: “We’re endlessly impressed by the silhouette and sentiment of Tilda’s Bow, and so our designs proceed to develop and evolve with new excessive and wonderful jewelry interpretations, from basic varieties and descriptions to glossy and up to date expressions, in addition to creations set with uncommon yellow diamonds and gem stones.”