Hettich Jewellers appoints new chief working and advertising and marketing officer

Hettich Jewellers in Jersey has appointed Kristen Kelby as its new chief working and advertising and marketing officer.

Kelby brings greater than 20 years of promoting and management expertise throughout the luxurious, retail and drinks sectors. 

She beforehand served as international managing accomplice for employer branding and advertising and marketing at Chapter 2, the place she led strategic communications and model improvement.

Earlier roles embody managing director at Armit Wines, interim managing director at Illycaffè, and chief advertising and marketing officer at Berry Bros. and Rudd, the place she additionally served briefly as interim chief govt.

She has additionally held senior advertising and marketing roles at Tag Heuer, Aquascutum, French Connection and Nicole Farhi, together with consultancy posts centered on model technique in luxurious and retail. Her early profession included worldwide operations and licensing positions at Paul Smith and Overland.

Hettich Jewellers, at present marking its one hundred and twenty fifth yr at 1 King Avenue, has lately opened a brand new flagship retailer at 2 King Avenue.

Kelby stated: “Having a powerful appreciation for the distinctive character and legacy of family-led companies, and having beforehand labored carefully with Hettich as a guide, taking up this thrilling new position feels extremely particular. Now in its one hundred and twenty fifth yr, Hettich is a enterprise steeped in heritage however one with a daring, fashionable, future-focused strategy.

“Hettich proudly represents internationally famend manufacturers corresponding to Patek Philippe and Rolex, and with my background at LVMH and Tag Heuer, it’s an actual pleasure to be stepping again into this world. I’m completely thrilled to be becoming a member of as chief working and advertising and marketing officer, serving to to help the subsequent part of this celebrated model’s journey.”