How Pleasure Haugaard Designs Fashionable Heirlooms with Lionheart Jewellery
Esther, being Dutch and from the identical northwestern a part of Europe, appreciates the massive change Pleasure faces by coming to the US and wonders how this displays in Pleasure’s work.
Pleasure: ‘’Being Danish is a core a part of who I’m, and it naturally shapes every thing I do. From the best way I design to the best way I run the enterprise. Denmark has this very understated method to magnificence. There’s a simplicity, a quiet magnificence, and a deep respect for craftsmanship that I carry with me day-after-day. Scandinavian design teaches you that much less is extra, that each line ought to have intention, and that high quality isn’t a luxurious; it’s a lifestyle.
Now, once I got here to the U.S., particularly New York, I used to be uncovered to a wholly totally different type of power! There’s boldness right here, ambition, emotion, and storytelling. Lionheart sits on the intersection of these two worlds: the clear, refined sensibility I grew up with and the expressive, symbolic, deeply private parts I discovered in America.
Danish tradition additionally influences the best way I work. There’s a humility and a way of accountability in how we method enterprise; we’re not afraid to spend extra time, extra effort, or extra assets if it means the ultimate result’s one thing we’re pleased with.
Pleasure, visibly passionate, tells how Lionheart creates heirloom, lifelong items meant to be worn, lived in, and ultimately handed down. “All the pieces I design is rooted in historical past, symbolism, and storytelling. I’m drawn to motifs that carry emotional weight: celestial themes, equestrian influences, protecting symbols, historic references, and private narratives centered round power, love, and legacy.
My items are crafted in stable 18k gold with pure gem stones, every chosen not just for its magnificence but additionally for its which means.
I’ve all the time been fairly individualistic in my method; I’m not a follower of traits. As a substitute, I deal with creating designs that really feel timeless but fashionable, items which have a recent presence however are destined to develop into tomorrow’s heirlooms. I make jewellery this fashion as a result of it has all the time been greater than ornamentation to me. It’s a type of memory-keeping. It’s how we inform the world who we’re, the place we come from, and what we wish to carry with us. My objective is to create items that endure emotionally, jewellery that feels intentional, private, and highly effective, each immediately and for generations to return.
And Esther, storytelling is on the core of every thing I design. For me, jewellery isn’t merely an exquisite object; for me, it’s a vessel for reminiscence, emotion, and which means. Every bit begins with a sense I wish to seize or a message I want to move on. I all the time say that jewellery outlives us, so the story we put into it issues.”
The deep love for horses shaped the core of the Lionheart Legacy assortment
Pleasure and Esther recall their fondest childhood reminiscences concerning their deep love for horses. A love that Pleasure, together with her jewellery model Lionheart, translated into the Legacy assortment.
”Sure, this assortment started with my lifelong love for horses, however it rapidly advanced into one thing a lot deeper.
I’ve been drawn to horses since I used to be very younger. I began using on the age of 5, and this really formed my childhood.
“There’s a presence they’ve that’s virtually religious, and I honor it deeply. They carry this quiet magnificence, this power and gentleness suddenly. Once you watch them run, utterly free, there’s a way of energy and charm that’s unimaginable to explain; it virtually takes over your complete panorama. That was the emotion I wished to seize.”
Moreover, I didn’t wish to create simply one other motif; I wished to honor their soul. Legacy grew to become my means of sharing these majestic creatures with the world and shedding mild on their significance, their magnificence, and, for me personally, their therapeutic presence. It’s additionally tied to my want to provide again inside the equestrian group.
That’s why I named the gathering Legacy: that is the message I hope to go away behind. Every bit within the Legacy assortment carries that intention. It’s not nearly their type; it’s about their spirit. It’s an ode to the creatures which have formed me, grounded me, and impressed me, and I hope it turns into a means for others to really feel that very same connection.
The Lionheart clientele
Esther asks Pleasure about who her “typical shopper” is. Is there one thing they seem to have in frequent?
Pleasure tells, “The Lionheart shopper feels deeply. They’re drawn to jewellery for its magnificence but additionally for its which means, for the story it carries and the story it permits them to inform. They’re intentional, individualistic, and so they worth craftsmanship, symbolism, and items that really feel private relatively than trend-driven.
“My shoppers usually come to Lionheart in moments of transition: a milestone, a brand new starting, a loss, a celebration, or a second the place they wish to anchor themselves to one thing significant.”
I all the time hope that when somebody buys our jewellery, it turns into part of their life in a means that’s intimate and lasting, a marker of who they’re and the place they’ve been. What I really like most is seeing how folks assign their very own tales to the items. Some put on them as symbols of power, some as reminders of affection, and a few as tributes to somebody they’ve misplaced or somebody they’re changing into.
I hope that each piece turns into a companion, a quiet witness to their journey. Jewellery outlives us, so the connection it varieties with its wearer is every thing. If a chunk I’ve created can maintain somebody’s reminiscences, honor their milestones, or carry them even a small sense of consolation or empowerment, then I’ve carried out what I got down to do.
Pleasure: The vacations are such a considerate time for gifting, whether or not it’s honoring somebody you like or treating your self to a chunk that marks a brand new chapter. Listed here are my high Lionheart picks for the season, every chosen for the which means, intention, and emotion they carry.
1. The Serenity Assortment, Historical Talismans for Fashionable Life
What makes it such a significant reward is its intentionality; each pendant affords the chance to decide on the gemstone that resonates most with the wearer. Whether or not it’s a birthstone, a colour they’re drawn to, or a stone that speaks to their soul, every gem holds its personal power, able to amplify their private journey. These items are greater than jewellery; they’re reminders to remain related to your needs and to embrace the quiet power of manifestation.
2. The Cassandane Assortment, Handcrafted Historic Romance
Impressed by the traditional love story between Queen Cassandane and Cyrus the Nice, every bit blends historic romance with classic design.
The weighty coin-like medallions, framed with delicate beaded borders, symbolize love, mild, and luck. They’re timeless items created to be worn each day, cherished for a lifetime, and handed down for generations. This assortment is ideal for somebody who loves significant, soulful jewellery rooted in historical past.
3. The Seasons™ Charms
These charms are extremely versatile. Purchasers can model them with or with out gemstone discs, add a pop of colour, or create a minimalist look.
The gathering’s interchangeable items make it a playful but elevated reward, permitting the wearer to customise their jewellery effortlessly. An ideal vacation decide for somebody who loves expressing their temper, their season, or their private model by way of jewellery.
4. The Legacy Assortment, All About Horses
Every bit within the Legacy diamond horse assortment captures the wonder, gentleness, and power of the horse. However past the motif itself, Legacy symbolizes the enduring bonds we share with family members, the reminiscences we maintain, and the relationships that form us.
It’s an extremely significant reward for anybody who loves horses, values emotional symbolism, or desires to put on one thing that seems like a tribute to the connections that outline them.
5. The Greatest Pal Assortment, Our Pets, Our Companions
These items honor the hearts that wait, the paws that observe, and the love that by no means leaves us. They’re emotional, sentimental, and deeply private. Excellent for somebody who desires to have a good time the bond they share with their animal or to honor one they’ve cherished and misplaced.
A lovely vacation reward for any animal lover or anybody who understands how a lot pleasure, consolation, and devotion our greatest buddies carry into our lives.
Every assortment holds its personal story and intention. I hope that whichever piece somebody chooses this vacation season turns into a part of their journey. One thing significant they will put on, treasure, and ultimately move on.
Customized Jewellery Design Choices-The Final Co-Created Heirloom items
Pleasure works on customized design initiatives too, the place she co-creates jewellery that can develop into treasured heirloom items
From there, I hand-sketch the design, we refine it collectively, select stones and supplies, after which our artisans carry it to life. I all the time incorporate the Lionheart DNA into the ultimate design, which shoppers love, so the piece turns into a mix of their story and my signature aesthetic.
”It’s a real collaboration and a significant heirloom we create collectively”, Pleasure Haugaard on co-creating jewellery with a shopper.
FAQ
The place to search out Lionheart jewellery:
- Lionheart items can be found instantly on our web site, the place yow will discover our full collections and limited-edition designs.
- We additionally work carefully with choose retail companions and host non-public appointments in our New York showroom for shoppers who desire a extra private expertise.
- Most items are made to order in-house and, relying on the design, sometimes take 2–6 weeks to create. Some types can be found for faster supply, particularly in the course of the holidays.
- For customized orders, the timeline varies relying on the piece’s complexity. The best method to attain us is thru our web site or by emailing us instantly.
- Purchasers usually join with us on Instagram as nicely, the place we share new items, behind-the-scenes moments, and updates.
How ethically made is Lionheart’s jewellery?
- Each Lionheart piece is handmade in our personal workshop in New York, the place I work carefully with a small group of extremely expert craftsmen, together with my husband.
- There’s one thing extremely significant about watching an concept transfer from a sketch on my desk to a completed piece crafted by fingers I do know and belief.
- For our bigger, bolder chains, I work with choose Italian artisans whose generational experience is unmatched.
- Moral sourcing is important to me. It permits traceability, permitting us to know exactly the place our diamonds, gem stones, and supplies come from.
- In an trade the place transparency can generally be ignored, I consider it’s important. You must know the story of the supplies you’re carrying simply as a lot because the story behind the design itself.
- How our items are made, and who makes them, issues. Making certain moral manufacturing means supporting a piece setting that’s honest, secure, respectful, and rooted in craftsmanship relatively than mass manufacturing. I need each piece to carry integrity, not simply in its supplies and design, however within the fingers and hearts that introduced it to life.
Goals for the longer term
My dream for the way forward for Lionheart is to proceed constructing a model with soul, one that is still rooted in storytelling, craftsmanship, and which means. I by no means need Lionheart to really feel mass-produced or disconnected.
I need it to remain intentional, emotional, and deeply private for the individuals who put on it.
Pleasure Haugaard, designing jewellery for her Lionheart assortment
Trying forward, I see the model increasing thoughtfully. I’d like to open Lionheart shops, considerate areas that really feel like extensions of our world, the place shoppers can expertise the craftsmanship, the storytelling, and the power of the model in individual.
I envision locations the place folks can decelerate, join with the items, and really feel the center behind every thing we create.
Moreover, I additionally hope to develop our collections, our bespoke choices, and our philanthropic work, all whereas holding onto the values we began with: integrity, artistry, heritage, and coronary heart.
“As for my private legacy, I need Lionheart to face as a testomony to braveness and connection, to creating with which means and dwelling with intention. If, years from now, folks nonetheless really feel one thing once they put on our items… if the model outlives me in a means that brings consolation, magnificence, and inspiration into their lives… then that’s the legacy I hope to go away behind, says Pleasure.”
Strolling the discuss, how Pleasure provides again
Being concerned with horse-rescue work is extremely vital to me. Horses have performed such a significant position in my life, and supporting them seems like giving again to the very creatures that formed my coronary heart. Their gentleness, instinct, and skill to attach with folks on a deep emotional degree continuously encourage me as a designer.
Working with rescues jogs my memory of the significance of compassion, safety, and second possibilities, values that naturally discover their means into my designs. Even with out going too deep right here, I can say this: the work I do with these horses retains me grounded. It jogs my memory why I created the Legacy assortment and why storytelling, soul, and goal sit on the heart of every thing I design.
As we close to the top of the interview, Esther guarantees Pleasure she’s going to come again for extra on her work with horse rescues. As a result of it portrays the superb girl behind the Lionheart jewellery model much more, she is the true deal! In a world of greenwashing, it’s all the extra vital to shine a highlight on those that really stroll the discuss and go all the best way of their dedication to giving again.
Fast Purchasing Information
- The place to Purchase: All collections can be found at lionheartjewelry.com.
- Transport & Lead Occasions: Most items are made-to-order in 2–6 weeks, although choose types can be found for faster vacation supply.
- Customization: When you’ve got a particular imaginative and prescient, Lionheart affords a collaborative co-creation course of beginning with a hand-sketched design.
In regards to the Designer
For those who like to know extra about Pleasure Haugaard, please go to her web site and keep tuned, as a result of we are going to come again shortly with a extra in-depth interview about her deep dedication to horse rescue packages.
