Laings unveils Gem stones of Paradise marketing campaign
Laings has launched its new summer season marketing campaign and assortment, Gem stones of Paradise, celebrating the tropical origins of its gemstone assortment.
The family-owned jeweller, which has traded for over 185 years, stated the items goal to evoke “serene glamour and sun-drenched class”.
Among the many featured gem stones are Sri Lankan sapphires, described by Laings as an indicator of the island’s two-millennia historical past of gemstone manufacturing.
Burmese rubies from Myanmar’s Mogok Valley are additionally included, celebrated for his or her deep pink color and affiliation with regal symbolism.
The gathering additionally options different gem stones corresponding to yellow diamonds, Zambian emeralds and tanzanites.
The gathering contains rings, bracelets and necklaces, obtainable in Laings showrooms and on-line.
Advertising supervisor Kirsten Woods stated: “Gem stones of Paradise is a journey into the plush, untamed tropics, a celebration of the colourful landscapes and wealthy cultures from which every of our jewelry items originates.
“This assortment invitations you to discover a world the place magnificence is wild, color is sacred, and each jewel is a fraction of paradise, captured in timeless kind.”
