Lily Gabriella companions with Farfetch

London-based jewelry designer Lily Gabriella has entered an e-commerce partnership with luxurious on-line retailer Farfetch, to convey an edit of its effective jewelry collections to the etailers’ world viewers in over 190 nations.

The partnership will see a number of Lily Gabriella’s rings, earrings, bracelets, necklaces and pendants from the designer’s signature Spira, Hex and Ouh Lala collections out there on Farfetch.

Spira, Lily’s inaugural assortment, is impressed by her “ardour” for sculpture. Conceived as a single piece of looping gold with edges that by no means meet, the Spira assortment has advanced to incorporate semi and full-pavé diamond and colored gemstone editions. 

In the meantime, Hex is Lily’s “distinctive” tackle timeless classics, mixing the class of Artwork Deco with a “fashionable aptitude”. 

Impressed by the geometric patterns and opulent model of the early twentieth Century, Hex makes use of the rules of optical phantasm to create a “charming interaction of shapes and gem stones”. 

Lastly, the Ouh Lala assortment serves as a nod to Gabriella’s French upbringing, with the stud earrings and necklaces spelling out the well-known French phrase in yellow, rose, black and white gold variations.

Gabriella, founding father of the eponymous model, stated “We’re delighted to be increasing our e-commerce presence with Farfetch. Its viewers of discerning customers globally will complement the worldwide nature of our London flagship clientele and permit us to succeed in a wider viewers while sustaining the model’s exclusivity.”