Pandora appoints new chief government

Pandora has introduced the appointment of Berta de Pablos-Barbier as its chief government, efficient 1 January 2026, finishing a management transition sooner than initially deliberate.

Pablos-Barbier, presently chief advertising and marketing officer, would succeed Alexander Lacik as chief government, with the change initially anticipated to conclude on the firm’s annual basic assembly in March. 

Lacik will retire after nearly seven years as president and chief government. He joined Pandora in 2019 and oversaw a interval of strategic change geared toward repositioning the enterprise as a full jewelry model.

He’ll stay with the corporate as particular adviser to the board and government management crew till the annual basic assembly on 11 March 2026.

The transition has been introduced ahead following the appointment of Jennie Farmer as its new chief advertising and marketing officer.

Farmer will take up the function of chief advertising and marketing officer on 1 January 2026. She joined Pandora in January 2025 as senior vice-president, model expertise and channels, and has beforehand held senior roles at Procter and Gamble, De Beers, LVMH, Oka and The Workplace Group.

Berta de Pablos-Barbier mentioned: “I’m honoured to steer Pandora into its subsequent chapter. Over the previous years, we’ve established a robust model with a novel place available in the market for accessible jewelry. My fast focus shall be to navigate the present market turbulence whereas gearing as much as leverage our untapped alternatives as a full jewelry model and drive long-term development. We’re constructing an even bigger Pandora.”  

Peter Ruzicka, chair of Pandora, added: “I wish to thank Alexander for his excellent management. Since he joined, Pandora’s income has grown by 45%, and whole shareholder return has exceeded 200%. He leaves the corporate with a robust basis and vital development potential. We stay up for celebrating his achievements on the Annual Common Assembly.”