Pandora appoints new managing director for Northern Europe

Pandora has appointed David Boynton as managing director for Northern Europe. 

Boynton, who was the previous chief government of The Physique Store, returns to an government position after a interval as an advisor and non-executive director.

The appointment follows Boynton’s tenure as interim basic supervisor for Pandora’s japanese Europe cluster in 2025. 

He joins the jewelry agency because it begins a brand new management section underneath chief government Berta de Pablos-Barbier, who succeeded Alexander Lacik earlier this 12 months.

Boynton’s profession consists of senior management positions at L’Occitane, the place he was managing director for western markets, and Charles Tyrwhitt, the place he served as chief government. 

He’s additionally a non-executive director for Whittard of Chelsea and a trustee for the British Coronary heart Basis.

In his new position, Boynton will report back to chief industrial officer Massimo Basei. He’ll oversee regional operations throughout the Northern Europe cluster, specializing in the model’s continued strategic transition right into a full jewelry model.

In a LinkedIn put up, Boynton mentioned: “After a interval working as an advisor and non-executive director, this felt like precisely the fitting second to return to an government position. I’ve at all times been drawn to nice manufacturers, and Pandora has a strong model, distinctive expertise, a powerful spirit of entrepreneurship, and a values-driven tradition.

“Pandora can also be one of many world’s most sustainable international manufacturers and that issues enormously to me. I’m excited to be becoming a member of the enterprise initially of a brand new chapter underneath Berta de Pablos-Barbier. The foundations are extremely sturdy, and the chance forward is compelling. I’m massively trying ahead to working with the broader management staff and to partnering with the groups throughout Northern Europe.”