Pandora launches new Talisman and Minis attraction collections
Jewelry model Pandora has unveiled two new collections, Pandora Talisman and Pandora Minis, which replace its signature charms with “up to date” designs and “symbolic” motifs.
The Pandora Talisman assortment options 12 engraved medallions impressed by historic cash.
Each bit carries Latin inscriptions, together with amor vincit omnia (‘love conquers all’) and per aspera advert astra (‘via hardships to the celebs’).
The designs are made in recycled sterling silver, gold plating and blended steel finishes, and embody motifs comparable to arrows, stars and celestial icons.
In the meantime, Pandora Minis introduces 16 smaller-scale variations of the model’s traditional charms, that includes designs comparable to suns, moons, butterflies and hearts.
The charms are designed to be worn individually or layered on necklaces and bracelets.
The collections are meant to broaden Pandora’s jewelry providing past conventional attraction bracelets.
The launch is supported by a world marketing campaign, “phrases to dwell by”, operating throughout on-line, social media, print and digital platforms. Each collections at the moment are accessible in Pandora shops and on-line.
Berta de Pablos-Barbier, Pandora’s chief advertising and marketing officer, mentioned: “Rooted in historic traditions, medallions have been treasured as indicators of safety, id and perception. With this new assortment, we reimagined Talisman with a contemporary sensibility for the type of right now. The brand new Minis charms deliver a enjoyable twist on our traditional charms with extra alternatives to combine, match and magnificence.”
