Pandora launches platinum-plated vary to hedge in opposition to silver prices
Pandora has introduced a strategic growth into platinum-plated jewelry to diversify its treasured metallic portfolio and cut back its commodity publicity to silver.
The transfer follows a interval of excessive volatility in international treasured metallic markets, the place silver costs rose considerably all through 2025.
The brand new assortment utilises a plating approach constructed upon the corporate’s Pandora Evershine metal-alloy core, a proprietary base beforehand validated in its gold-plated traces.
This course of permits Pandora to take care of its conventional hand-finishing strategies whereas providing a tarnish-resistant, waterproof, and licensed hypoallergenic product.
The transition goals to scale back the corporate’s silver dependency by shifting a portion of its portfolio to platinum plating by the top of 2028.
A 2025 shopper examine by the model indicated that 78% of members recognised platinum as a premium treasured metallic, in comparison with 69% for sterling silver.
The rollout will observe a phased schedule. In Q1 2026, the group will pilot the launch of best-selling bracelets in 30 shops and on-line throughout Northern Europe.
This can then be adopted by a worldwide launch throughout all markets in H2 2026, increasing the vary to incorporate further bracelet kinds and charms.
Within the Lengthy-term, the group will step by step shift towards utilizing recycled platinum sources to align with the model’s sustainability targets.
Regardless of the upper per-ounce worth of platinum in contrast with silver, the plating methodology over an alloy core permits the corporate to take care of worth factors much like its sterling silver equivalents.
Manufacturing will initially utilise exterior suppliers earlier than transitioning to Pandora’s manufacturing amenities.
Berta de Pablos-Barbier, chief government of Pandora, stated: “With this innovation, we will navigate the brand new realities of uncooked materials prices whereas providing customers treasured metallic jewelry that’s exceptionally well-suited for on a regular basis put on. The platinum-plated items ship refined aesthetics, combining fashionable magnificence with lasting magnificence. This strengthens the resilience of our enterprise, whereas permitting us to current new jewelry to the Pandora group.”
