RJC appoints Purvi Shah as government director

The Accountable Jewelry Council has appointed Purvi Shah as its new government director, along with her tenure as a consequence of start on 7 February 2026.

Shah, who has greater than 15 years’ expertise in sustainability and accountable enterprise follow throughout the jewelry sector, has performed a central function in shaping Environmental, Social and Governance requirements throughout the business.

Shah joins from De Beers, the place she served because the group’s head of moral and sustainable worth chains. She led the evolution of the perfect follow rules and pipeline integrity programmes, that are recognised benchmark frameworks for moral requirements and provide chain accountability.

Her appointment follows an extended affiliation with the council. She has been an RJC board member since 2023 and co-chair of the requirements committee since 2018, contributing to the event of the code of practices 2024, chain of custody 2024 and laboratory-grown supplies customary 2025.

She additionally leads the CIBJO nomenclature committee, guiding work on globally aligned definitions for ESG and sustainability-related advertising and marketing phrases to assist uniform practices throughout the sector.

Shah mentioned: “I’m honoured to hitch the RJC at a pivotal second for our business as we work collectively to form a future rooted in transparency, accountability, and sustainability. Accountable enterprise is crucial to client belief, industrial resilience, and long-term worth creation. I sit up for working with the RJC group, our members, the RJC Board, and stakeholders to advance the RJC’s influence to ship significant, lasting worth throughout the availability chain.”

Dave Meleski, RJC chairman, added: “Purvi has demonstrated distinctive management and imaginative and prescient in advancing moral enterprise practices throughout the jewelry and watch sector. Her capacity to attach industrial realities with sustainability ambition, and to unite stakeholders behind shared objectives, makes her the perfect chief to information the RJC into its subsequent chapter.”