Rudell The Jewellers launches new web site

Rudell the Jewellers has launched an enhanced web site to coincide with the latest opening of its Birmingham showroom on New Road.

The jeweller, which additionally operates showrooms in Wolverhampton and Harborne, mentioned the revamped web site is designed to match the in-store expertise with a concentrate on service, product element and accessibility.

The Birmingham showroom opened in November 2024, marking what showroom supervisor Glenn Jenkinson-Deakin known as “a pivotal second” for the corporate.

The location options collections from manufacturers together with Patek Philippe, IWC, FOPE, Chopard and Mikimoto. Product pages now embody real-time availability, high-resolution imagery and detailed descriptions.

Jenkinson-Deakin mentioned: “Launching our Birmingham showroom was a pivotal second. However we knew that in right this moment’s world, our digital presence needed to evolve alongside our bodily one. The brand new web site is an extension of all the things Rudells stands for.”

Director Sioux Jones added: “Our digital presence needs to be as polished and alluring as our showrooms. We’ve constructed Rudells on belief, data, and repair, and now our web site delivers that have to purchasers wherever they’re.”

Alongside ecommerce performance, the web site affords editorial content material reminiscent of purchasing guides, servicing data and present recommendations. The platform additionally consists of choices for stay enquiries and appointment bookings.

The jeweller mentioned the web site redesign reinforces its dedication to combining conventional customer support with a contemporary digital expertise.