Searle and Co relaunches at The Royal Trade

Bespoke jeweller Searle and Co has introduced its revival by launching at The Royal Trade in London.

The opening represents a revival of the Searle and Co model, below a separate operator that shares the title, that beforehand traded on the scheme for 125 years.

The corporate has taken the 519 sq ft unit 1, which is an external-facing retailer looking onto Cornhill, on a brand new 10-year lease.

The boutique was dwelling to the earlier incarnation of Searle and Co from 1896, previous to its closure in 2021.

Searle and Co joins different luxurious manufacturers at The Royal Trade like Tiffany and Co., Bremont, Omega, Montblanc and Hermès.

Andrew Hilston, managing director of The Ardent Corporations UK, mentioned: “It’s implausible to see a historic jewelry model akin to Searle and Co return to The Royal Trade, and highlights its place because the Metropolis of London’s main luxurious scheme. Alongside the brand new eating operators we have now introduced in, The Royal Trade is the Sq. Mile’s vacation spot of alternative for premium buying, consuming and socialising.”

In 2024, The Royal Trade noticed footfall 20% up on 2023, with December guests some 36% greater than throughout the identical month within the earlier yr.

In parallel, The Metropolis of London is present process a wider resurgence as a luxurious retail and social vacation spot, with The Royal Trade aiming to play a key function within the revival.