Shopping for Nice Jewellery for Your self: 80% Say “Sure,” In response to 2025 Report

Whereas many people are self-purchasing jewellery, they’re not spending an enormous quantity when doing so. Nearly all of BriteCo survey respondents mentioned they’d spent below $500 on a bit of bijou.

Whereas that’s nonetheless far off from the price of the typical engagement ring or a bit of nice jewellery from a luxurious model, it’s throughout the value vary for a big array of items obtainable from nationwide jewellery chains in addition to on-line retailers — notably if the patron is prepared to buy extra inexpensive choices like lab-grown gems.

Right here, too, there’s a generational divide in how a lot consumers are prepared to spend. Gen Z and Child Boomers are the least more likely to splurge on a giant jewellery buy.

Millennials are prepared to spend probably the most, with about 20% saying they’d pay $2,500–$5,000 on a single piece of bijou for themselves. In the meantime, 8% say they’d be prepared to spend over $5,000.

Gen X is analogous, with 12% prepared to spend $1,000–$2,500 and 11% open to spending $2,500–$5,000.