Signet Jewelers raises full-year steerage as Q2 gross sales surge

Signet Jewelers, the world’s largest retailer of diamond jewelry, has raised its full-year steerage as its gross sales for the 13 weeks ended 2 August 2025 (Q2 2025) elevated 3% to $1.54bn (£1.15bn).

Identical-store gross sales rose 2%, with style and bridal jewelry contributing to a 9% improve in common unit retail costs. 

Moreover, it reported an working earnings of $2.8m (£2.09), in contrast with a $101m (£75.39m) loss a yr earlier, whereas adjusted working earnings grew 24% to $85.4m (£63.74m). 

Throughout the second quarter, the corporate repurchased 446,000 shares for $32m (£23.88m) and has $570m (£425.4m) remaining below its share buyback authorisation.

Trying forward, Signet now expects full-year gross sales of $6.67bn–$6.82bn (£4.98bn-£5.09bn) (beforehand $6.57bn–$6.80bn, £4.90bn–£5.08bn) and adjusted working earnings of $445m–$515m (£332.1m-£384.3m). 

Adjusted EPS is forecast at $8.04–$9.57 (£6-£7.14), up from earlier steerage of $7.70–$9.38  (£5.57-£7).

J.Okay. Symancyk, chief government, mentioned: “Our second quarter outcomes had been pushed by the enlargement of on-trend style assortment and efficient promotion and pricing methods. We’ve got a pointy deal with delivering holidays with the precise stock ranges at key worth factors and the launch of recent collections in our largest manufacturers.”

Joan Hilson, chief monetary officer, added: “We grew adjusted working earnings greater than 20% within the second quarter, led by comp development, gross margin enlargement, and value financial savings associated to our reorganisation. 

“Reflecting second quarter outcomes, expectations for the third quarter, and present tariff panorama, we’re elevating our Fiscal 2026 steerage. This up to date steerage additionally consists of share repurchases to this point and assumes a measured shopper surroundings.”