Smiling Rocks joins Accountable Jewelry Council
Lab-grown diamond model Smiling Rocks has joined the Accountable Jewelry Council (RJC), marking a brand new stage in its dedication to sustainability and moral enterprise practices.
The New York-based firm stated membership aligns it with the RJC’s requirements on accountable sourcing, social affect and environmental efficiency. It’s among the many first lab-grown diamond jewelry manufacturers to realize RJC membership and can now work in direction of full certification.
Chief govt and co-founder Zulu Ghevriya stated the transfer mirrored the agency’s continued concentrate on accountable development. He stated: “Being one of many first lab-grown diamond jewelry manufacturers to change into an RJC member is a testomony to our unwavering dedication to sustainability and transparency.”
Based in 2018, Smiling Rocks operates a philanthropic enterprise mannequin, donating a proportion of its gross sales to causes protecting animal and wildlife safety, medical assist, schooling and environmental safety.
The corporate has additionally been accredited as an SCS-007 Diamond Handler by certification physique SCS International Providers and holds Constructive Luxurious’s Butterfly Mark for sustainability efficiency.
