Tasaki opens everlasting counter at Selfridges

Japanese jewelry maison Tasaki has introduced the opening of its everlasting counter at Selfridges’ Surprise Room in London.

This new everlasting presence at Selfridges follows the success of Tasaki’s seventieth Anniversary Floating Shell Exhibition pop-up, which was held on the division retailer from November 2024 to February 2025.

The Selfridges counter marks the model’s second level of sale within the UK, following the opening of its first European flagship retailer on Bond Road, London, in March 2019.

The brand new location joins the maison’s community of over 100 world factors of sale, nearly all of that are primarily based in Asia.

Tasaki will showcase the maison’s Akoya Pearl designs, featured throughout each excessive and wonderful jewelry collections together with Steadiness, Hazard and Chants together with creations from the maison’s Atelier Excessive Jewelry assortment, together with the Cascade excessive jewelry parure, which options paraiba tourmaline set in white gold, and cascading waterfalls of Akoya Pearls all punctuated with diamonds.

The maison is the world’s principal producer of Akoya pearls and the one De Beers sight-holder in Japan.

Kimura-San, officer of head of EMEA and US and managing director of Tasaki UK and France, mentioned: “We’re delighted to ascertain a everlasting presence at Selfridges with our Tasaki counter launch, following the sturdy reception to our pop-up final 12 months. This marks a major milestone in Tasaki’s journey within the UK, constructing on our New Bond Road debut in 2019 and additional deepening our valued partnership with Selfridges.

“We’re proud to share our heritage, signature craftsmanship, and daring but refined designs with a wider viewers in London – and to current the distinctive high quality of our pearls and diamonds, which lie on the coronary heart of Tasaki’s id, in such a vibrant and worldwide metropolis.”