Wongs Jewellers and River Island be a part of forces for Liverpool collaboration

Wongs Jewellers has partnered with Atelier River Island in a collaboration described as the primary of its form for the style retailer.

The partnership brings Wongs’ Welded by Wongs bracelet expertise to River Island’s School Lane pop-up in Liverpool metropolis centre. The service permits clients to create bespoke welded bracelets designed as everlasting symbols of connection and self-expression.

Atelier River Island can be providing complimentary bag engraving throughout the occasion, enabling consumers to personalise their purchases.

The collaboration was launched at a non-public occasion for press and invited friends, marking River Island’s first partnership with an impartial jeweller. The businesses stated the initiative displays Liverpool’s rising position as a centre for vogue and design.

Cynthia Cartwright, industrial director at Wongs Jewellers, stated: “We love bringing a bit of Wongs magic into new areas and this partnership with River Island Atelier has been such a pure match. It’s thrilling to see two manufacturers with shared values come collectively – each rooted in creativity, high quality, and connection. It’s been a pleasure to see the vitality it’s created already.”

The activation will run all through the weekend on the School Lane retailer, combining Wongs’ welded jewelry service and Atelier’s bag engraving.