Pure Diamond Council launches The Diamond Studying Centre

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The Pure Diamond Council has introduced the launch of the not-for-profit, free Diamond Studying Heart, a web site aiming to have interaction jewelry salespeople at scale.

The brand new providing goals to permit salespeople to be higher knowledgeable and in a position to confidently and clearly distinguish the worth propositions throughout pure diamonds, laboratory-grown diamonds, and diamond simulants to their prospects.

The mobile-friendly content material is designed to be fast, wealthy and condensed, that includes content material from a number of sources, together with movies, infographics, and self-quizzes.

It affords fast studying, instructing individuals methods to reply 25+ continuously requested diamond questions from business consultants with informative movies starting from 30 seconds to three minutes.

It additionally affords in-depth modules with 20–30-minute participating and self-paced modules that empower learners to achieve a complete understanding of diamond values that stretch past the 4Cs. Learners obtain Certifications of Achievement for every module.

The Diamond Studying Heart was born out of an schooling roundtable that recognised confusion and bias throughout a number of retail segments promoting diamond jewelry.

The roundtable represented the whole worth chain, together with AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co, GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.

Worth Blanchard, chief buyer officer, Shane Co, stated: “It has been fantastic working with the Pure Diamond Council to create instruments and schooling to assist practice our jewelry consultants on the historical past, attract and advantages of pure diamonds and the distinctive variations between pure and laboratory-grown diamonds.

“The dearth of schooling within the business has created a bias in the direction of laboratory-grown diamonds and a extra educated gross sales crew will assist prospects perceive the rarity and worth of pure diamonds in order that they have a well-rounded schooling to assist them decide the perfect diamond for them. By educating prospects, we count on to see extra pure diamond gross sales.”

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