My Jewelry companions with Freshstream to help worldwide development

Freshstream Funding Companions has introduced a strategic partnership with Dutch jewelry and way of life model My Jewelry to speed up its worldwide growth.

The funding will see Freshstream work alongside founder and chief govt Sharon Hilgers and chief monetary and know-how officer Vilmar Bliekendaal, who will proceed to guide the enterprise.

My Jewelry, based in 2011, has grown into the biggest reasonably priced jewelry model within the Benelux area. It now operates greater than 40 shops throughout the Netherlands, Belgium, Germany and France and employs over 800 folks.

As a part of the partnership, Glen Senk will be a part of the board as chair. Senk was beforehand chief govt of world way of life group City Outfitters and has held board roles at jewelry firms David Yurman and Kendra Scott. Jenny de Vries, chief monetary officer of residence and physique merchandise model Rituals, may also be a part of as a non-executive director.

Freshstream stated it might help My Jewelry’s plans to scale its presence in Germany and France and discover additional alternatives in new European markets, whereas consolidating its place in Benelux.

The deal marks the ninth funding from Freshstream’s first impartial fund, which closed in 2023 with €762m (£649m) raised.

Sharon Hilgers, CEO of My Jewelry, stated: “I’m extremely happy with what we’ve constructed from the bottom up – remodeling our ardour for jewelry right into a model that actually connects with its prospects and builds a extremely engaged group who embrace the celebration of life.

“This funding represents greater than monetary backing; it’s a validation of our imaginative and prescient and recognition of the complete My Jewelry staff who made this journey attainable. I’m excited to accomplice with Freshstream as we speed up our growth into new markets and enter this thrilling subsequent chapter of development.”

Paul Tutein Nolthenius, director at Freshstream, added: “My Jewelry is a standout model with distinctive potential, led by Sharon and Vilmar’s entrepreneurial imaginative and prescient and drive. We’re massively impressed by their power and the exceptional development they’ve already achieved. Their thrilling growth plans align completely with our funding technique, and we’re thrilled to accomplice with them to speed up this subsequent section of development.”