Lily Charmed to enter Center East by means of Rivoli Group shops

British jewelry model Lily Charmed will enter the Center East market in December by means of a partnership with retailer Rivoli Group, with its collections to be bought in 25 Hour Alternative shops throughout the UAE, Qatar, Oman and Bahrain.

The deal marks the following stage within the model’s enlargement following its 2024 rebrand and widens its worldwide footprint within the area’s vogue jewelry market.

Based by chief govt Lucy Lee, Lily Charmed gives greater than 300 attraction designs that the corporate says enable wearers to create personalised items. It goals to construct a buyer base within the Gulf amongst collectors who worth particular person design and what the agency describes as a deal with creativity.

A central a part of its vary is a clasp system launched in 2024 that’s appropriate with different main attraction manufacturers. The agency mentioned the strategy was developed in response to buyer requests.

Lee mentioned: “Our designs empower wearers to turn out to be modern-day storytellers. We’ve noticed a powerful want amongst our neighborhood to deliver their very own creativity to attraction curation, and our distinctive designs make this easy. Launching within the Hour Alternative idea shops represents a pure development on this journey.”

A spokesperson for Rivoli Group added: “The model’s craftsmanship, innovation and sustainable ethos align completely with our imaginative and prescient to supply significant, high-quality jewelry experiences to our clients.”

Rivoli Group operates greater than 200 shops throughout the decrease Gulf, together with luxurious and vogue watch shops, leather-based items and way of life equipment. The corporate has expanded into vogue jewelry by means of its Hour Alternative shops and Rivolishop.com.

Lily Charmed’s collections embrace Biscuit, Retro, Interest, Origami, Good Luck, Milestone and Seasonal Keepsakes. Charms are created from recycled sterling silver or 18ct gold-plated recycled silver, with the most recent items that includes rhodium plating for longer put on.