De Beers and GemFair launch first artisanal diamond assortment
De Beers London has launched a 12-piece capsule assortment that includes diamonds sourced from the GemFair artisanal and small-scale mining programme.
The gathering marks the primary time diamonds from the GemFair initiative have been utilized in a devoted jewelry vary. The programme, which launched within the Kono area of Sierra Leone in 2018, now contains greater than 500 taking part mine websites and helps roughly 7,000 employees.
GemFair makes use of digital monitoring instruments to supply a traceable path to marketplace for artisanal miners, who account for roughly 10% of the worldwide diamond provide by worth.
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Since its inception, the programme has bought greater than 20,000 diamonds and performed 5,700 compliance visits to confirm mining and dealing practices.
The brand new assortment contains rings and jewelry units that pair polished diamonds with tough stones. Past the preliminary capsule, GemFair has been appointed as a registered provider for future De Beers London collections.
The programme additionally contains an environmental reclamation undertaking. Since 2020, GemFair has transformed almost 160 deserted mine pits into agricultural land and donated 1,000 kilograms of seedlings to native communities.
Emmanuelle Nodale, chief govt of De Beers London, mentioned: “We’re proud to be the primary jeweller to launch a set that includes GemFair ethically sourced diamonds, bringing not simply their magnificence but additionally the highly effective story of artisanal miners to our shoppers.
“By introducing each tough and polished diamonds throughout the similar creation, we provide a uncommon and tangible connection to every diamond’s path, from its discovery in historical riverbeds to its transformation right into a jewel.”
Steve Allan, head of GemFair, added: “The collaboration with De Beers London marks a major milestone for GemFair as our stunning, ethically-sourced artisanal diamonds are bought in a devoted jewelry assortment for the primary time.”
